ch.2 from thank you for arguing.

sorry for the super late post. was in Houston for too long and got a tad backed up, but thats a story for another day.

But back to the matter at hand. Two chapters into this book and its already my favorite book i've ever been required to read. I love how the little things in what we say have such a big impact on our message. And by working on these things, you can more easily control your outcome, which in turn controls the person in some way. As an advertising major, this is an extremely useful skill. Looking forward reading more of this.